--- title: "Aakaar AI: 2026 Amazon Ads Partner Awards Finalist" description: "Aakaar AI is a Technology Innovation finalist in the 2026 Amazon Ads Partner Awards. See how the awards work and the case study behind it." canonical: "https://www.aakaarai.com/blog/aakaar-ai-amazon-ads-partner-awards-2026-finalist" --- # Aakaar AI: 2026 Amazon Ads Partner Awards Finalist URL: https://www.aakaarai.com/blog/aakaar-ai-amazon-ads-partner-awards-2026-finalist Aakaar AI Team 3 Nov 2026 馃弳 Company news # Aakaar AI Named a Technology Innovation Finalist in the 2026 Amazon Ads Partner Awards How the Amazon Ads Partner Awards work, what the Technology Innovation category is about, and the case study behind our finalist spot. Quick answer: Aakaar AI is a global finalist in the Technology Innovation category of the 2026 Amazon Ads Partner Awards . Our entry was one advertiser case study: a supplement seller on Amazon, where AI agents cut wasted search term spend from about two thirds to about a quarter and grew sales by about 18% while impressions stayed flat. ## How the Amazon Ads Partner Awards work The Partner Awards are Amazon Ads' main recognition program for agencies and technology partners. Partners submit advertiser success stories to global and regional award categories, and a committee of external industry leaders and Amazon experts evaluates them against category criteria. Amazon publishes the rules every year. Here is what applied in 2026: Rule What Amazon requires Who can enter Partners must have Advanced or Verified partner status in the Amazon Ads Partner Network, keep that status through the program cycle, and have up-to-date certifications linked to their Partner Network account. What can be entered Real advertiser campaigns that ran between April 1, 2025 and March 31, 2026, as described in Amazon's 2026 submissions announcement . The submission window closed on April 10. Blind judging Entries cannot include the partner's name or anything that could identify it to judges, including proprietary tool names. Judges score the story and the results, not the brand behind them. One story, one entry The same client and success story cannot be used for several award submissions. Recognition Finalists are featured on the Amazon Ads Partner Awards page and social channels, and recognized at the Partner Awards reception. Judging is blind, so an entry has to stand on what happened for the advertiser. Ours followed those rules, which is also why we don't name the customer here. ## What the Technology Innovation category recognizes Technology Innovation is one of the global categories, so campaign results from any region can be entered. Amazon describes it as recognizing partners that build innovative, scalable technology through sophisticated use of Amazon Ads APIs and tools, solving critical advertiser business challenges while delivering measurable results and opening new opportunities for growth. That is what we built our entry around. It was not about one clever campaign. It was about a system that makes better decisions across hundreds of products every day, without someone checking each one. We were selected as a finalist in this category for one advertiser case study. ## How Aakaar AI works Our approach starts from one idea: a bid is a better decision when the system knows the product, its stock level, the search term and what happened last time before it acts. Aakaar AI is a set of AI agents for Amazon advertising, and a person stays in the loop. The agents share one context graph built on data from the Amazon Ads API, Amazon Marketing Stream , the Selling Partner API and Amazon Marketing Cloud. That lets a bidding decision take inventory, trends, search relevance and brand goals into account together: Bidding agent: weighs recent performance, past decisions and brand goals before changing a bid. Inventory-aware bidding: reads days of supply and holds bids before a stockout, even when ROAS looks strong. See inventory tracking . Contextual search term negation: checks a new search term against the product listing before spend builds up. AMC measurement: checks whether results came from one-time purchases or lasting customers. New to AMC? Start with our plain-English guide . Advertiser feedback: every decision comes with a plain-language reason, and advertiser overrides teach the agents. Learn more about our AI PPC agents . ## The case study: a supplement seller on Amazon The problem. The advertiser sold hundreds of products across many Sponsored Products campaigns, and shoppers triggered thousands of search terms every quarter. About two thirds of search term spend went to irrelevant traffic. On the surface the account looked healthy, with a strong ROAS. But Amazon Marketing Cloud showed that only a small share of customers bought again, so much of the revenue came from one-time buyers. What changed. The agents took over the daily decisions. They checked new search terms against the product listings before spend built up, adjusted bids using recent and longer-term performance, and held bid increases on hero products whenever stock ran low. Results, compared with the previous period: Wasted search term spend fell from about two thirds to about a quarter Total sales grew by about 18% while impressions stayed flat Organic sales grew by about 18% as well Click-through rate rose by about 19% and cost per click fell by about 6% ACOS edged down while ROAS edged up Repeat purchase rate rose by more than 40%, and new-to-brand orders grew by about 21%, both measured in AMC Three insights from the case study: A healthy ROAS can hide waste. ROAS looked strong while about two thirds of search term spend was irrelevant. Cutting that waste grew sales by about 18% on the same impressions. Stock level belongs in every bid decision. Holding increases on low-stock hero products kept spend from running ahead of what the account could fulfill. Measure customers, not just orders. AMC showed that the gain was not only more sales: repeat purchase rate rose by more than 40% and new-to-brand orders by about 21%. See how this plays out on other accounts on our customers page . ## What being a finalist means Being named a finalist is recognition from Amazon's judges of the results behind this one case study. You can find Aakaar AI on Amazon's Partner Awards page and in the Amazon Ads Partner Directory . It also says something about the advertiser who trusted us with their account and gave us honest feedback on every recommendation. We'll keep building with them, and with other sellers and agencies who want the same approach on their accounts. Our founder and CEO, Jaimin Patel, shared the news on LinkedIn , and you can see product walkthroughs on our YouTube channel . ## FAQ What is Aakaar AI a finalist for? Aakaar AI is a global finalist in the Technology Innovation category of the 2026 Amazon Ads Partner Awards, for one advertiser case study. What is the Technology Innovation category? It is a global category that recognizes partners who build innovative, scalable technology with Amazon Ads APIs and tools, solve critical advertiser challenges and deliver measurable results. What was the case study about? A supplement seller on Amazon. The AI agents cut wasted search term spend from about two thirds to about a quarter and grew sales by about 18% while impressions stayed flat. How are entries judged? Entries are submitted without the partner's name or any identifiable details, including proprietary tool names, so judges evaluate the story and the results. Does the AI make changes without approval? Advertisers can review and override every recommendation, and their feedback teaches the agents. Can I try it on my own account? Yes. Connect in about ten minutes with a free trial, no credit card. See the agents run on your account Start for Free Book a Demo ## Keep reading All posts 27 Oct 2026 路 5 min read Amazon unBoxed 2026: Amazon Ads Agent, Full-Funnel Campaigns and the Shift to AI-Run Advertising 26 Oct 2026 路 3 min read Amazon Accelerate 2026: Seller Assistant Gets Memory, Workflows and a Claude Plugin 23 Oct 2026 路 8 min read What Is Amazon Marketing Cloud (AMC) and Why Does It Matter This Q4? ## See the agents run on your account. Connect in ten minutes. Free trial, no credit card. Start for Free Book a Demo Account manager on every plan 路 monthly 路 30-day Win-or-Free