--- title: "Aakaar AI · How Black & White Towels used Aakaar AI to cut TACoS by 57%" description: "How Black & White Towels cut TACoS 57% to 11.62% in 21 days while growing sales 34% with Aakaar AI." canonical: "https://www.aakaarai.com/customers/black-white-towels" --- # Aakaar AI · How Black & White Towels used Aakaar AI to cut TACoS by 57% URL: https://www.aakaarai.com/customers/black-white-towels All customer stories Case study # How Black & White Towels used Aakaar AI to cut TACoS by 57% A premium, eco-conscious travel towel brand needed better efficiency without increasing day-to-day workload. 11.62% TACoS achieved (57% reduction) Beat the 15% efficiency goal in just 21 days. +34% Total sales growth Scaled revenue while significantly improving unit economics. 42% Ad spend efficiency Eliminated low-return spend through 715 automated precision actions. About the brand Black & White Towels is a premium, eco-conscious travel towel brand in a competitive category. As the brand grew, the team needed better efficiency without increasing their day-to-day workload. −57% TACoS "We are now executing with a level of precision that would be impossible manually. Aakaar AI reclaimed our time and secured the profitability we needed to grow." Tyler Ince Brand Owner, Black & White Towels Impact ## What changed, in numbers. 57% Reduced TACoS Dropped to 11.62% in 21 days while growing sales by 34%. 620 Precision actions Agents executed 600 automated bid actions and negated 20 irrelevant queries. 500+ Proactive hygiene The Negative Agent reviewed 500+ search terms to cut low-intent traffic before it drained the budget. 15+ Hours reclaimed Automated workflows replaced repetitive manual optimization cycles. The challenge ## The high cost of reactive execution Manual processes were too slow and time-consuming to support the deep data analysis needed for profitable decision-making. Search term leakage increased costs Irrelevant or low-intent queries accumulated spend between manual review cycles, inflating TACoS without proportional sales impact. Lack of deep analysis limited scale Granular analysis was so labor-intensive that budget stayed tied to a narrow set of expensive targets. Reactive execution caused drag By the time the team analyzed the data, market conditions had shifted and the budget was already lost. The solution ## An intelligent tool for efficient scaling Optimization governed by a strict 25% target ACoS derived from COGS, with agents handling execution and every action documented. 1 Smart guardrails and foundation A 25% target ACoS derived from COGS kept every action aligned with net profitability. The Listing Optimization Agent refined imagery and metadata before scaling, and a real-time inventory link paused ads for low-stock items. 2 Precision execution at scale The Bidding Agent executed over 600 actions shifting budget toward high-intent demand. The Negative Agent audited 500 search terms and blocked 20 irrelevant queries, while Placement and Dayparting Agents optimized multipliers for peak windows. 3 Auditability and human control Every AI action included a trigger metric and reasoning report. A self-learning loop integrated human feedback to refine future actions. The results ## From defence to offence In 21 days, Black & White Towels drove TACoS down to 11.62% while achieving 34% growth. The brand shifted from defensive cost-cutting to offensive expansion, free to test new markets and launch products with automated guardrails maintaining efficiency as they scale. Start Your Success Story Day-Parting Agent · proposed action Awaiting your approval ACTION Cut bids 35% between 1am and 6am on 14 Sponsored Products campaigns. WHAT IT LOOKED AT 28 days of hourly conversions, inventory cover, your 25% target ACoS. REASONING Conversion is 0.4% overnight vs 3.1% in the day. $212 a week buys 2 orders. Lower bids keep brand terms visible and cut the waste. Expected ACoS −2.1 pts Expected spend −$212 / wk Orders at risk ≈ 2 / wk Approve Edit bid change Reject One-click rollback after approval More stories ## Other brands, other levers. Chamuel Products Wellness brand · in-house team +34% total sales ROAS +97% in 60 days at a 26% target TACoS. Read the story Tech2Globe Agency · premium apparel client +300% total sales $31K to $124K in three months, ACoS −14.38%. Read the story Premium US baby apparel brand Premium US baby apparel +21% total sales 4,799 inventory-aware actions, ad sales +16%. Read the story