--- title: "Aakaar AI · How Chamuel Products scaled total sales by 34% with AI" description: "How Chamuel Products grew total sales 34% and ROAS 97% in 60 days with Aakaar AI agents making 5,016 explained optimizations." canonical: "https://www.aakaarai.com/customers/chamuel" --- # Aakaar AI · How Chamuel Products scaled total sales by 34% with AI URL: https://www.aakaarai.com/customers/chamuel All customer stories Case study # How Chamuel Products scaled total sales by 34% with AI A family-owned wellness brand leveraged Aakaar AI's multi-agent platform to execute over 5,000 precision actions, doubling ROAS while maintaining strict profitability goals. +34% Total sales growth Meaningful scale achieved in just 60 days. +97% Total ROAS Efficiency nearly doubled during the high-growth phase. 5,016 Precision actions Automated execution across bids, placements and dayparting. About the brand Chamuel Products is a family-owned wellness brand known for natural, therapeutic skincare, specifically their Tea Tree Balm. Operating in a crowded category, the team was already actively optimizing creatives, ads and inventory but faced a bottleneck in execution bandwidth as they tried to scale. chamuelproducts.com +34% total sales "Aakaar AI Agents helped us move faster by making thousands of precise ad optimizations while protecting profitability." Sedrick Lee Brand Owner, Chamuel Products Impact ## What changed, in numbers. 34% Scaled sales with efficiency Achieved 34% revenue growth in 60 days while nearly doubling Total ROAS (+97%). 5,016 Operational efficiency Offloaded the heavy lifting of 5,016 granular changes to Aakaar AI, so the team could focus on strategy rather than execution. 57 Proactive market adaptation The Dayparting Agent automatically identified and optimized 57 specific hour-blocks to capitalize on converting windows. 1000+ Streamlined review process Detailed reasoning logs let the team validate thousands of decisions in minutes, replacing hours of manual analysis. The challenge ## Complexity outpaced bandwidth The brand manager and team had a solid process in place, actively driving improvements in ads, creative assets and inventory management. As the account grew, the sheer volume of variables required to maintain efficiency created a bottleneck. Manual capacity limited proactive moves Adapting to dynamic market shifts, holiday trends and category changes required thousands of micro-adjustments the team did not have hours for. The maintenance burden While the team focused on creative testing, the daily grind of bid and placement optimization required constant monitoring so aggressive scaling did not erode profitability. Reactive decision-making The time required to analyze data often meant adjustments were made after the trend had passed. They needed a tool that could turn data into action instantly. The solution ## An intelligent tool for efficient scaling Aakaar AI let the team automate their existing strategy without losing control, executing the team's profitability rules at a scale and speed that was not possible before. 1 Smart guardrails and foundation A 26% target TACoS anchored every automated action to net economics. A real-time inventory link now pauses spend on low-stock items. 2 Precision execution at scale The agents executed 4,396 updates to revive underperforming campaigns and push winning terms, while Dayparting cut spend in high-waste windows like Tuesday mornings and redeployed it at peak conversion times. 3 Deep reasoning and trust Every action came with detailed reasoning explaining exactly why a change was recommended, so the brand manager could review and approve complex decisions in seconds rather than hours. The results ## From maintenance to strategic expansion In just 60 days, Chamuel Products achieved a 34% increase in total sales while nearly doubling ROAS (+97%). The deeper impact was the restoration of strategic bandwidth: with 5,016 precision actions handled by Aakaar AI, the team now focuses on creative testing and product expansion, confident the AI is handling the market 24/7. Start Your Success Story Day-Parting Agent · proposed action Awaiting your approval ACTION Cut bids 35% between 1am and 6am on 14 Sponsored Products campaigns. WHAT IT LOOKED AT 28 days of hourly conversions, inventory cover, your 25% target ACoS. REASONING Conversion is 0.4% overnight vs 3.1% in the day. $212 a week buys 2 orders. Lower bids keep brand terms visible and cut the waste. Expected ACoS −2.1 pts Expected spend −$212 / wk Orders at risk ≈ 2 / wk Approve Edit bid change Reject One-click rollback after approval More stories ## Other brands, other levers. Black & White Towels Premium travel towels · in-house team −57% TACoS TACoS to 11.62% in 21 days, sales +34%. Read the story Tech2Globe Agency · premium apparel client +300% total sales $31K to $124K in three months, ACoS −14.38%. Read the story Premium US baby apparel brand Premium US baby apparel +21% total sales 4,799 inventory-aware actions, ad sales +16%. Read the story