--- title: "Amazon MCP Server for Claude and ChatGPT | Aakaar AI" description: "The Aakaar Amazon MCP server for Claude and ChatGPT: SP-API, Ads API and Brand Analytics with approval-gated actions. 14-day trial from $199/mo." canonical: "https://www.aakaarai.com/mcp" --- # Amazon MCP Server for Claude and ChatGPT | Aakaar AI URL: https://www.aakaarai.com/mcp # Manage your Amazon in Claude & ChatGPT. The Amazon MCP server with built-in intelligence: SP-API, Ads API, Brand Analytics and AMC, plus Aakaar's skills and prompts, in the AI client you already use. Start free trial → From $199/mo · reads and acts, with your approval · 14-day free trial · no credit card Claude · aakaar-mcp connected 01 One connection ## One connection. All your Amazon data. YOUR AMAZON DATA IN CLAUDE OR CHATGPT Amazon Ads SP, SB, SD, DSP Seller & Vendor Central orders, inventory, fees, P&L Brand Analytics SQP, top search terms, catalog AAKAAR AI MCP Model Context Protocol OAuth 2.1 Approval-gated Skills Analysis & dashboards charts, tables, recommendations Agents bidding, day-parting, negatives Custom apps & artifacts live views in seconds LIKE A USB FOR YOUR AMAZON DATA: CONNECT ONCE, THEN ASK ANYTHING 02 Superpowers ## Four superpowers inside the AI you already use. Your AI client becomes an analyst, a designer, a workflow engine and an app builder, pointed at your Amazon business. ACoS · last 14d −18.4% Ad spend $12.4k FBA fees $3.1k COGS $8.7k ### Analysis Your always-on analytics agent. Pulls ad spend × FBA fees × COGS in one query. Weekly Brief.pdf Generated 2m ago REVENUE $184k TACoS 11.2% TOP ACTIONS ● Harvest 47 negs · SP campaigns ● Refresh A+ on B07Q… (rank −4) ### Dashboards Decks, PDFs, and share-ready artifacts generated on demand from live data. aakaar.workflow ● running Amazon SP-API · Ads · BA A · Aakaar Audit · Report · Insights Slack Sheets Email Scheduled audits, briefs and alerts routed to where your team already works. ### Workflows Recurring audits and reports that run themselves and land in Slack, Sheets or your inbox. // ask Claude Build a live P&L app for brand "Chamuel" : sales, ad spend, fees, COGS by ASIN, refresh hourly. // Aakaar MCP → aakaar.profitability( brand , by:"asin" ) → artifact rendered · 47 ASINs · live ### Apps Custom live views and internal tools generated in seconds, on your real data. 03 Setup ## Four steps. Sixty seconds. One hosted URL, OAuth, no keys. 01 #### Open your AI client Claude or ChatGPT. claude · chatgpt 02 #### Add a custom connector Settings → Connectors → + Add custom MCP. Paste in the Aakaar URL. settings > connectors 03 #### Sign in with OAuth One browser tap. Scopes limited to the MCP surface, never billing or settings. oauth 2.1 04 #### Start asking Aakaar MCP appears in your client. First answer lands in under 60 seconds. Aakaar MCP ⌘ mcp.aakaarai.com/mcp Copy Add to Claude ChatGPT claude · settings → connectors 04 What's included ## SP-API, Ads, Brand Analytics, AMC, and Aakaar's intelligence. AMAZON · SP-API #### Selling Partner API Inventory & listing updates Pricing & business reports Sales & product data Fees & profitability AMAZON · Ads API #### Advertising API Campaign, ad group & target management Bid & budget updates Placement & search-term reports Portfolios & advertised products AMAZON · Brand Analytics #### Brand Analytics Search Query Performance Top search terms Repeat purchases Click & conversion share AAKAAR · intelligence #### Aakaar's Intelligence Context intelligence Approval-gated actions Custom skills & prompts Cross-source joins 05 See it in action ## Ten minutes with the Aakaar MCP. Live, in Claude. 06 Prompt library ## Fourteen prompts. Free. Paste one into Claude or ChatGPT. Every prompt is a full playbook: inputs, sections, rules. Open one to see the exact output it produces and copy the prompt. 14 prompts · all free All prompts 14 Advertising 4 Account 2 ASIN 3 Brand Analytics 2 Profitability 1 Products 2 Advertising ### PPC Audit Dashboard An interactive PPC audit dashboard rendered inline in chat: KPI strip, spend trends, campaign-type breakdown, search term intelligence, wasted spend, harvest queue. Dashboard PPC Audit In-chat View Account ### Account Audit Dashboard A stakeholder-ready account audit with ten sections: headline KPIs, trend story, efficiency snapshot, ad-type mix, ASIN profitability, needs-attention cards, brand analytics funnel, action plan. Dashboard Audit In-chat 10 sections View ASIN ### ASIN Deep Dive Dashboard An interactive ASIN deep dive with seven sections: summary KPIs, BSR trend, search catalog funnel, top 10 keywords, ad performance audit, organic vs paid split, recommendations, inventory and margin. Single ASIN BSR TACoS Funnel View Brand Analytics ### Brand Analytics Dashboard A full brand analytics dashboard: search funnel, CTR and CVR gauges, keyword intelligence, keywords losing ground, repeat purchase health, and a prioritised action plan. Dashboard Funnel Keywords Repeat Purchase View Brand Analytics ### ASIN Search Query Performance Dashboard A deep-dive SQP dashboard for any ASIN: full funnel with market share, keyword opportunity finder, branded vs non-branded split, funnel diagnosis, and PPC gap analysis. Switch ASINs via dropdown. SQP ASIN Keywords Funnel View Profitability ### Profitability Dashboard A full Amazon P&L rendered inline in chat: revenue waterfall, net margin trend, TACoS efficiency, and ASIN-level margin breakdown with health badges, so you see which products are profitable and which spend into a loss. P&L Margins TACoS ASIN View Products ### Inventory & Stockout Risk Dashboard Every ASIN by days of supply, Critical and Watch tier cards with reorder urgency, inbound coverage, overstock and storage fee exposure, and a prioritised reorder table sorted by order-by date. Inventory Stockout Days of Supply Reorder View Advertising ### Placement Performance Report Ad performance across Top of Search, Product Pages and Rest of Search: spend vs conversion mismatch, campaign-level placement health badges, and a ready-to-apply bid adjustment table. Placement Top of Search Product Pages Bid Adjustment View Advertising ### Dayparting & Hourly Performance Report Hourly and day-of-week performance built for bid scheduling: CVR and ACoS heatmaps, peak vs dead zone analysis, day-of-week efficiency, and a ready-to-implement bid multiplier schedule. Dayparting Hourly Heatmap ACoS View 07 Why Aakaar MCP ## An API wrapper isn't intelligence. A REST endpoint isn't a skill. The hard part is the intelligence layer between the prompt and the answer. Aakaar AI MCP intelligence + skills + 4 APIs Other Amazon MCPs thin wrappers · ads-only Build it yourself a quarter of your eng team OAuth depth ● OAuth 2.1 + PKCE, RFC-compliant dynamic client registration ◐ Static API key handed to the client ○ You implement it Data isolation ● User ID resolved from authenticated session only, never tool params ○ Tool params trusted, prompt-injection exposed ○ You design it Safe actions ● Approval-gated writes, audit log, one-click rollback ◐ Writes vary, no approval layer ○ You build it Built-in intelligence ● Context engine, margin model, forecasts, anomalies ◐ Raw data only, model lives in your prompt ○ You build it from scratch Custom skills & prompts ● Tuned skill library + bring-your-own prompts ○ None, you write every prompt ○ You write every prompt SP-API coverage (incl. Brand Analytics) ● Inventory, listings, pricing, fees, SQP, ARA ◐ Often partial, ads-only ○ You wire it Advertising API coverage ● SP / SB / SD reports plus campaign, bid and budget actions ◐ Read-heavy, writes vary ○ You wire it Amazon Marketing Cloud (AMC) ● Audience queries, path to purchase, SP × DSP overlap built in ○ Not available ○ You wire it Token management ● Smart compaction, scoped fetches, your token budget respected ○ Dumps full payloads, burns context ○ You design it Outcome-shaped tools ● harvest_negs · cap_acos · diagnose_acos ◐ 1:1 REST endpoints, token-heavy ○ You design them Custom tools (e.g. keyword research) ● Keyword research, listing diff, QBR builder ○ Not available ○ You build each one Defense-in-depth ● 10 independent security layers, not a monolith ○ Single auth layer, surface-level ○ You design them Session persistence ● Survives restarts, admin impersonation built in ○ Consumer-grade, lost on restart ○ You build it Maintained as Amazon APIs change ● Aakaar maintains it ◐ You hope ○ You maintain it 08 Trust & Security ## Enterprise security, baked in, not bolted on. Ten layers of defense. Every write approved by you. OAUTH 2.1 + PKCE #### RFC-compliant auth Dynamic client registration, PKCE flow, scoped MCP-only tokens. Not a long-lived API key handed to the model. PROMPT-INJECTION SAFE #### Session-bound identity User ID never comes from tool parameters, only from the authenticated session. A compromised AI cannot pivot to another tenant. APPROVAL-GATED #### Actions you confirm Reads are open. Writes, campaigns, bids, budgets and listings, run only after you approve, and every action is logged and reversible. 10 LAYERS #### Defense-in-depth Auth, scopes, session, transport, encryption, isolation, rate limits, audit, anomaly, revocation, each enforced separately. PER-TENANT #### Data isolation Per-tenant partitions, no cross-tenant joins, no shared caches by identity. Encryption in transit and at rest. EXPORTABLE #### Audit log & session ops Every prompt, every tool call, timestamped and exportable. Sessions persist across restarts with built-in admin impersonation. 09 Pricing ## Priced to your brand size. 14-day free trial · no credit card · account manager included. Brand MOST POPULAR $199 /mo Up to $1M monthly revenue and 500 SKUs. Claude and ChatGPT SP-API, Ads API, Brand Analytics Reads and approval-gated actions Skills, prompts and live data Account manager and expert support Start free 14-day trial No credit card Scale ABOVE $1M OR 500 SKUS Custom Priced to your revenue and catalog size. Everything in Brand Higher token and query budgets Multi-marketplace routing Priority support Same 14-day free trial Get a quote Or start the trial and we size it Agency MULTI-BRAND Custom Agencies and holding companies. Per-brand pricing. Everything in Scale Per-brand OAuth and context Per-brand audit export Client-safe data isolation Dedicated partner manager Book a call We never contact your clients Platform customers get the MCP at a discount. 30-day money-back guarantee on every plan. 10 FAQ ## Common questions, direct answers. Still curious? Book a 30-minute walkthrough → **Q: Why use Aakaar's MCP instead of another Amazon MCP or building one yourself?+** Other Amazon MCPs are usually thin wrappers, ads-only, no Brand Analytics, no margin model, no skills library. Building it yourself means wiring SP-API, the Ads API, Brand Analytics, plus an approval queue, audit log, and skills layer, and then keeping up with Amazon's monthly API changes. Aakaar ships all of that on day one. **Q: What's the intelligence Aakaar adds on top of Amazon's APIs?+** Aakaar joins SP-API, Ads API, and Brand Analytics into a unified data model, then layers post-FBA margin, forecasts, anomaly detection, and outcome-shaped tools (harvest_negs, diagnose_acos, cap_acos), so your AI client can reason about profit, not just GMV. **Q: What APIs does the MCP cover?+** Selling Partner API (orders, returns, settlements, inventory, FBA fees, listings and listing updates, A+, pricing), Advertising API (SP/SB/SD reports plus campaign, ad group, target, bid and budget management), Brand Analytics (SQP, top search terms, ARA), and Amazon Marketing Cloud queries and workflows. **Q: What if the agent makes a mistake?+** Reads are free-form. Writes are approval-gated: the agent proposes a change, you confirm it, and every action is logged with one-click rollback. A wrong reasoning step becomes a rejected proposal, not a wrong change on live campaigns or listings. **Q: Does it work with ChatGPT?+** Yes. Aakaar is a standard MCP server. Paste the URL into ChatGPT's custom connector panel, OAuth in, and Aakaar MCP appears. The same URL works for Claude. **Q: How is this different from Aakaar's app for advertising and listing optimization?+** Aakaar's MCP is an additional surface, not a replacement. The Aakaar app continues to power advertising, reporting, and listing optimization workflows, and you can subscribe to those separately. Customers who run both the app and the MCP get a discount on the combined plan. **Q: Can my agency use it across clients?+** Yes, multi-brand routing is built in. Per-brand OAuth, per-brand context, per-brand audit export. Pricing scales with the number of brands you connect. **Q: Do I need to know what MCP is?+** No. If you can paste a URL into Claude's settings and click Sign in, you can use Aakaar. The protocol details stay invisible. READY WHEN YOU ARE ## Get started with Aakaar. Start your 14-day free trial. No credit card. One OAuth flow, first answer inside three minutes. Start free trial → or book a meeting with our team WHAT YOU'LL HAVE IN 3 MINUTES Amazon Ads connected via OAuth SP-API + Ads API + Brand Analytics linked Aakaar paired in Claude (or ChatGPT) Your first answer in your AI client