--- title: "Amazon PPC Software with AI Agents, Guardrails and a Campaign Strategy Agent | Aakaar AI" description: "Six specialist AI PPC agents for Amazon: bidding, day parting, placements, budget, keyword harvesting and negatives, plus a campaign strategy agent." canonical: "https://www.aakaarai.com/product/ppc-agents" --- # Amazon PPC Software with AI Agents, Guardrails and a Campaign Strategy Agent | Aakaar AI URL: https://www.aakaarai.com/product/ppc-agents AI PPC Agents # Amazon PPC, run end to end by agents you can question. Specialist agents for bids, hours, placements, budget, harvesting, negatives, keyword research and full-funnel launches. They share one brain, so they never fight each other. Every change explained, and nothing reaches Amazon without your approval until you say otherwise. Start free 14-day trial Book a Demo ONE BRAIN shared context Bidding Day Parting Placement Budget Keyword Harvesting Negative Keywords EVERY AGENT READS THE SAME MARGINS, INVENTORY AND HISTORY, SO THEY NEVER FIGHT EACH OTHER Campaign Strategy Agent ## Pick products, pick a goal, launch a full funnel. The Campaign Strategy agent builds a complete Sponsored Products funnel for each product you choose: discovery campaigns to find keywords, performance campaigns to scale the winners, and always-on catch-alls underneath. Three goals: Launch buys data fast, Grow balances, Profit protects margin Eleven campaign types across discovery, performance and catch-all, one campaign per product per type Targeting from Aakaar keyword research, Amazon suggestions or your own list Budget Engine, Targeting Agent and Negative Agent attached at launch Live launch checks per ad group, keyword, target and product ad Launch plan 1 product · goal: Profit $ 30 / day Discovery Auto, broad 1 campaign · $ 5 Performance Exact, branded 2 campaigns · $ 25 3 campaigns 3 ad groups 1 child ASIN each Review, then launch AI Actions ## Every change the agents made, and why. One queue for every proposed and applied action. Filter by agent, campaign, target or status. Approve or reject in bulk, undo an approval, leave a comment, or turn a rejection into a rule through the feedback chat. Decision context per action: Summary, Custom Rule, Decision Steps, Integrity Audit, Raw Context Decision steps grouped into Intake and Alignment, Context and Constraints, Intelligence Pipeline, Final Resolution An integrity audit shows the formula and the proof behind the number The agents ## Multiple agents, one brain. Bids move overnight. Rankings reshuffle by morning. Rules only follow orders you already wrote. Agents act, explain, and learn. Each one owns a single lever, and all of them read the same margins, inventory and history, so they never fight each other. Switched on per campaign, so you choose where they work Manual approval by default, automatic when you are ready Every action lands in AI Actions with its reasoning Runs daily ### Bidding Agent Reviews every keyword each day and moves its bid toward your ACoS goal, inside limits you set. Reads conversion trend, spend velocity, stock cover and recent changes before it acts. Runs weekly ### Day Parting Agent Raises bids during the hours that convert and lowers them during the hours that do not. A 7 by 24 multiplier heatmap you can edit, with your own bounds and custom schedules per campaign. Runs daily ### Placement Agent Adjusts bids by placement, backing Top of Search, Product Page or Rest of Search when they return. Caps on how far a placement modifier can move. Weekly plan, mid-week checks ### Budget Agent Scores campaigns on 28-day performance and stock, then paces daily budget toward the best. A Sunday plan you approve, mid-week adjustments, and a monthly budget it never exceeds. Runs daily ### Keyword Harvesting Agent Harvests converting search terms from discovery campaigns into the destination campaign and match type you map. Runs daily ### Negative Keywords Agent Reads your search term report daily and judges how relevant each term is to what you sell, so an irrelevant term can be blocked before its numbers ever look bad. On demand ### Campaign Strategy Agent Builds a full funnel for the products you pick: discovery, performance and catch-all campaigns, one ad group each, with budgets split to your daily number. Review the plan, then launch. Runs weekly ### Keyword Research Agent Ranks new targets from Search Query Performance, competitor ASINs and your own converting terms, so the funnel keeps getting fed with keywords worth bidding on. Rules and guardrails ## Your rules replace the agent. Your guardrails block it. Never the other way round. Conditional rules are your own logic. Guardrails are boundaries the agent can never cross. Guardrail What you set How it behaves Approval mode Manual approval or automatic, per agent Manual: nothing reaches Amazon until you approve it. Automatic: limits and pause rules still apply. Account target ACoS and monthly ad budget Set in AI preferences The goal every agent works toward. If unset, a calculated target is used and shown to you. Campaign target ACoS rules Conditional rules on campaign metrics Give a campaign its own ACoS target instead of the account goal. Evaluated on every run. Min and max bid Dollar floor and ceiling Caps how far a bid can move. A guardrail always wins over the agent. Pause bid changes Pause increases, decreases, or both Blocks bid changes while the condition holds. Useful in launches and stockouts. Placement caps Modifier limits, 0 to 900% Floor and ceiling on Top of Search, Product Page and Rest of Search adjustments. Day parting bounds Multipliers between 0.01 and 1.99 Bounds apply to AI suggestions and manual edits. Custom schedules override the AI. Protected search terms A list the negatives agent never touches Plus built-in protections: brand terms, anything that has made a sale, active targets in the same ad group, hero keywords on an out-of-stock product. Conditional rules If this, then that Scoped to campaigns, ad groups, targets and match types, with start and end dates. Budget rules can run hourly, daily, weekly or monthly. Agent decision must pass every ring Target ACoS / TACoS Budget caps Protected terms Data thresholds Approval default One-click rollback ### Two approval modes, per agent Manual approval Every change waits for you. The agent still runs daily and works out what it would change, but nothing reaches Amazon until you approve it in AI Actions. Decisions expire if left unreviewed. Automatic Changes go to Amazon on the next run without waiting for you. Your bid limits and pause actions still apply. In this mode they are the only thing holding the agent back. amazon Selling Partner Appstore Software Partner 100M+ in annual Amazon ad sales optimized 5.0 on G2 Trusted by leading brands and agencies worldwide Customer stories ## Published numbers from real accounts. Book a Demo All customer stories Chamuel Products Wellness brand · in-house team +34% total sales ROAS +97% in 60 days at a 26% target TACoS. Read the story Black & White Towels Premium travel towels · in-house team −57% TACoS TACoS to 11.62% in 21 days, sales +34%. Read the story Tech2Globe Agency · premium apparel client +300% total sales $31K to $124K in three months, ACoS −14.38%. Read the story +34% total sales "Aakaar AI Agents helped us move faster by making thousands of precise ad optimizations while protecting profitability." Sedrick Lee Brand Owner, Chamuel Products −57% TACoS "We are now executing with a level of precision that would be impossible manually. Aakaar AI reclaimed our time and secured the profitability we needed to grow." Tyler Ince Brand Owner, Black & White Towels ## Frequently asked questions **Q: What is Amazon PPC automation with AI agents?** Software that observes your account, decides from full context and acts, instead of waiting for a rule to fire. Specialist agents for every PPC lever, written reasoning on every action, and human approval until you choose automatic. **Q: Which ad types?** Sponsored Products, Sponsored Brands and Sponsored Display. Sponsored TV data is synced for reporting. DSP is available through AI-Native Services. **Q: Can I set my own target ACoS or TACoS?** Yes. An account target ACoS in AI preferences, and campaign-level targets through Target ACoS rules that give a campaign its own goal. **Q: What happens if an agent is wrong?** In manual approval nothing changes until you say yes, and unreviewed decisions expire. Approved actions can be undone before they run. Rejections can be turned into rules so the agent learns. **Q: How does the Campaign Strategy agent set budgets?** You set a daily budget per product and a goal. The plan shows the real daily ceiling, including the always-on catch-all campaigns, and the Budget Engine allocates across campaign types after launch. **Q: How fast are results?** Sync in 24 to 48 hours, wasted spend found in week one, ACoS movement inside 30 days. Backed by the 30-day money-back guarantee. ## Put the PPC agents on three campaigns this week. Manual approval, next to what you run today. Start for Free Book a Demo Account manager on every plan · monthly · 30-day Win-or-Free