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Aakaar AI
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Manage your Amazon
in & .

The Amazon MCP server with built-in intelligence: SP-API, Ads API, Brand Analytics and AMC, plus Aakaar's skills and prompts, in the AI client you already use.

From $199/mo · reads and acts, with your approval · 14-day free trial · no credit card
Claude · aakaar-mcp connected
01One connection

One connection.
All your Amazon data.

YOUR AMAZON DATAIN CLAUDE OR CHATGPTAmazon AdsSP, SB, SD, DSPSeller & Vendor Centralorders, inventory, fees, P&LBrand AnalyticsSQP, top search terms, catalogAAKAAR AIMCPModel Context ProtocolOAuth 2.1Approval-gatedSkillsAnalysis & dashboardscharts, tables, recommendationsAgentsbidding, day-parting, negativesCustom apps & artifactslive views in secondsLIKE A USB FOR YOUR AMAZON DATA: CONNECT ONCE, THEN ASK ANYTHING
02Superpowers

Four superpowers
inside the AI you already use.

Your AI client becomes an analyst, a designer, a workflow engine and an app builder, pointed at your Amazon business.

ACoS · last 14d−18.4%
Ad spend$12.4kFBA fees$3.1kCOGS$8.7k

Analysis

Your always-on analytics agent. Pulls ad spend × FBA fees × COGS in one query.

Weekly Brief.pdfGenerated 2m ago
REVENUE
$184k
TACoS
11.2%
TOP ACTIONS
  • ● Harvest 47 negs · SP campaigns
  • ● Refresh A+ on B07Q… (rank −4)

Dashboards

Decks, PDFs, and share-ready artifacts generated on demand from live data.

aakaar.workflow● running
Amazon SP-API · Ads · BAA · Aakaar Audit · Report · InsightsSlackSheetsEmail

Scheduled audits, briefs and alerts routed to where your team already works.

Workflows

Recurring audits and reports that run themselves and land in Slack, Sheets or your inbox.

// ask Claude
Build a live P&L app for brand "Chamuel": sales, ad spend, fees, COGS by ASIN, refresh hourly.

// Aakaar MCP
→ aakaar.profitability(brand, by:"asin")
→ artifact rendered · 47 ASINs · live

Apps

Custom live views and internal tools generated in seconds, on your real data.

03Setup

Four steps.
Sixty seconds.

One hosted URL, OAuth, no keys.

  1. 01

    Open your AI client

    Claude or ChatGPT.

    claude · chatgpt
  2. 02

    Add a custom connector

    Settings → Connectors → + Add custom MCP. Paste in the Aakaar URL.

    settings > connectors
  3. 03

    Sign in with OAuth

    One browser tap. Scopes limited to the MCP surface, never billing or settings.

    oauth 2.1
  4. 04

    Start asking

    Aakaar MCP appears in your client. First answer lands in under 60 seconds.

    Aakaar MCP
04What's included

SP-API, Ads, Brand Analytics, AMC,
and Aakaar's intelligence.

AMAZON · SP-API

Selling Partner API

  • Inventory & listing updates
  • Pricing & business reports
  • Sales & product data
  • Fees & profitability
AMAZON · Ads API

Advertising API

  • Campaign, ad group & target management
  • Bid & budget updates
  • Placement & search-term reports
  • Portfolios & advertised products
AMAZON · Brand Analytics

Brand Analytics

  • Search Query Performance
  • Top search terms
  • Repeat purchases
  • Click & conversion share
AAKAAR · intelligence

Aakaar's Intelligence

  • Context intelligence
  • Approval-gated actions
  • Custom skills & prompts
  • Cross-source joins
05See it in action

Ten minutes with the Aakaar MCP.
Live, in Claude.

06Prompt library

Fourteen prompts. Free.
Paste one into Claude or ChatGPT.

Every prompt is a full playbook: inputs, sections, rules. Open one to see the exact output it produces and copy the prompt.

14 prompts · all free
Advertising

PPC Audit Dashboard

An interactive PPC audit dashboard rendered inline in chat: KPI strip, spend trends, campaign-type breakdown, search term intelligence, wasted spend, harvest queue.

DashboardPPCAuditIn-chat
Account

Account Audit Dashboard

A stakeholder-ready account audit with ten sections: headline KPIs, trend story, efficiency snapshot, ad-type mix, ASIN profitability, needs-attention cards, brand analytics funnel, action plan.

DashboardAuditIn-chat10 sections
ASIN

ASIN Deep Dive Dashboard

An interactive ASIN deep dive with seven sections: summary KPIs, BSR trend, search catalog funnel, top 10 keywords, ad performance audit, organic vs paid split, recommendations, inventory and margin.

Single ASINBSRTACoSFunnel
Brand Analytics

Brand Analytics Dashboard

A full brand analytics dashboard: search funnel, CTR and CVR gauges, keyword intelligence, keywords losing ground, repeat purchase health, and a prioritised action plan.

DashboardFunnelKeywordsRepeat Purchase
Brand Analytics

ASIN Search Query Performance Dashboard

A deep-dive SQP dashboard for any ASIN: full funnel with market share, keyword opportunity finder, branded vs non-branded split, funnel diagnosis, and PPC gap analysis. Switch ASINs via dropdown.

SQPASINKeywordsFunnel
Profitability

Profitability Dashboard

A full Amazon P&L rendered inline in chat: revenue waterfall, net margin trend, TACoS efficiency, and ASIN-level margin breakdown with health badges, so you see which products are profitable and which spend into a loss.

P&LMarginsTACoSASIN
Products

Inventory & Stockout Risk Dashboard

Every ASIN by days of supply, Critical and Watch tier cards with reorder urgency, inbound coverage, overstock and storage fee exposure, and a prioritised reorder table sorted by order-by date.

InventoryStockoutDays of SupplyReorder
Advertising

Placement Performance Report

Ad performance across Top of Search, Product Pages and Rest of Search: spend vs conversion mismatch, campaign-level placement health badges, and a ready-to-apply bid adjustment table.

PlacementTop of SearchProduct PagesBid Adjustment
Advertising

Dayparting & Hourly Performance Report

Hourly and day-of-week performance built for bid scheduling: CVR and ACoS heatmaps, peak vs dead zone analysis, day-of-week efficiency, and a ready-to-implement bid multiplier schedule.

DaypartingHourlyHeatmapACoS
07Why Aakaar MCP

An API wrapper isn't intelligence.
A REST endpoint isn't a skill.

The hard part is the intelligence layer between the prompt and the answer.

Aakaar AI MCP
intelligence + skills + 4 APIs
Other Amazon MCPs
thin wrappers · ads-only
Build it yourself
a quarter of your eng team
OAuth depth●OAuth 2.1 + PKCE, RFC-compliant dynamic client registration◐Static API key handed to the client○You implement it
Data isolation●User ID resolved from authenticated session only, never tool params○Tool params trusted, prompt-injection exposed○You design it
Safe actions●Approval-gated writes, audit log, one-click rollback◐Writes vary, no approval layer○You build it
Built-in intelligence●Context engine, margin model, forecasts, anomalies◐Raw data only, model lives in your prompt○You build it from scratch
Custom skills & prompts●Tuned skill library + bring-your-own prompts○None, you write every prompt○You write every prompt
SP-API coverage (incl. Brand Analytics)●Inventory, listings, pricing, fees, SQP, ARA◐Often partial, ads-only○You wire it
Advertising API coverage●SP / SB / SD reports plus campaign, bid and budget actions◐Read-heavy, writes vary○You wire it
Amazon Marketing Cloud (AMC)●Audience queries, path to purchase, SP × DSP overlap built in○Not available○You wire it
Token management●Smart compaction, scoped fetches, your token budget respected○Dumps full payloads, burns context○You design it
Outcome-shaped tools●harvest_negs · cap_acos · diagnose_acos◐1:1 REST endpoints, token-heavy○You design them
Custom tools (e.g. keyword research)●Keyword research, listing diff, QBR builder○Not available○You build each one
Defense-in-depth●10 independent security layers, not a monolith○Single auth layer, surface-level○You design them
Session persistence●Survives restarts, admin impersonation built in○Consumer-grade, lost on restart○You build it
Maintained as Amazon APIs change●Aakaar maintains it◐You hope○You maintain it
08Trust & Security

Enterprise security,
baked in, not bolted on.

Ten layers of defense. Every write approved by you.

OAUTH 2.1 + PKCE

RFC-compliant auth

Dynamic client registration, PKCE flow, scoped MCP-only tokens. Not a long-lived API key handed to the model.

PROMPT-INJECTION SAFE

Session-bound identity

User ID never comes from tool parameters, only from the authenticated session. A compromised AI cannot pivot to another tenant.

APPROVAL-GATED

Actions you confirm

Reads are open. Writes, campaigns, bids, budgets and listings, run only after you approve, and every action is logged and reversible.

10 LAYERS

Defense-in-depth

Auth, scopes, session, transport, encryption, isolation, rate limits, audit, anomaly, revocation, each enforced separately.

PER-TENANT

Data isolation

Per-tenant partitions, no cross-tenant joins, no shared caches by identity. Encryption in transit and at rest.

EXPORTABLE

Audit log & session ops

Every prompt, every tool call, timestamped and exportable. Sessions persist across restarts with built-in admin impersonation.

09Pricing

Priced to your
brand size.

14-day free trial · no credit card · account manager included.

Brand
MOST POPULAR
$199/mo

Up to $1M monthly revenue and 500 SKUs.

Claude and ChatGPT
SP-API, Ads API, Brand Analytics
Reads and approval-gated actions
Skills, prompts and live data
Account manager and expert support
Start free 14-day trialNo credit card
Scale
ABOVE $1M OR 500 SKUS
Custom

Priced to your revenue and catalog size.

Everything in Brand
Higher token and query budgets
Multi-marketplace routing
Priority support
Same 14-day free trial
Get a quoteOr start the trial and we size it
Agency
MULTI-BRAND
Custom

Agencies and holding companies. Per-brand pricing.

Everything in Scale
Per-brand OAuth and context
Per-brand audit export
Client-safe data isolation
Dedicated partner manager
Book a callWe never contact your clients

Platform customers get the MCP at a discount. 30-day money-back guarantee on every plan.

10FAQ

Common questions,
direct answers.

Still curious? Book a 30-minute walkthrough →

Why use Aakaar's MCP instead of another Amazon MCP or building one yourself?

Other Amazon MCPs are usually thin wrappers, ads-only, no Brand Analytics, no margin model, no skills library. Building it yourself means wiring SP-API, the Ads API, Brand Analytics, plus an approval queue, audit log, and skills layer, and then keeping up with Amazon's monthly API changes. Aakaar ships all of that on day one.

What's the intelligence Aakaar adds on top of Amazon's APIs?

Aakaar joins SP-API, Ads API, and Brand Analytics into a unified data model, then layers post-FBA margin, forecasts, anomaly detection, and outcome-shaped tools (harvest_negs, diagnose_acos, cap_acos), so your AI client can reason about profit, not just GMV.

What APIs does the MCP cover?

Selling Partner API (orders, returns, settlements, inventory, FBA fees, listings and listing updates, A+, pricing), Advertising API (SP/SB/SD reports plus campaign, ad group, target, bid and budget management), Brand Analytics (SQP, top search terms, ARA), and Amazon Marketing Cloud queries and workflows.

What if the agent makes a mistake?

Reads are free-form. Writes are approval-gated: the agent proposes a change, you confirm it, and every action is logged with one-click rollback. A wrong reasoning step becomes a rejected proposal, not a wrong change on live campaigns or listings.

Does it work with ChatGPT?

Yes. Aakaar is a standard MCP server. Paste the URL into ChatGPT's custom connector panel, OAuth in, and Aakaar MCP appears. The same URL works for Claude.

How is this different from Aakaar's app for advertising and listing optimization?

Aakaar's MCP is an additional surface, not a replacement. The Aakaar app continues to power advertising, reporting, and listing optimization workflows, and you can subscribe to those separately. Customers who run both the app and the MCP get a discount on the combined plan.

Can my agency use it across clients?

Yes, multi-brand routing is built in. Per-brand OAuth, per-brand context, per-brand audit export. Pricing scales with the number of brands you connect.

Do I need to know what MCP is?

No. If you can paste a URL into Claude's settings and click Sign in, you can use Aakaar. The protocol details stay invisible.

READY WHEN YOU ARE

Get started with Aakaar.
Start your 14-day free trial.

No credit card. One OAuth flow, first answer inside three minutes.

or book a meeting with our team
WHAT YOU'LL HAVE IN 3 MINUTES
Amazon Ads connected via OAuth
SP-API + Ads API + Brand Analytics linked
Aakaar paired in Claude (or ChatGPT)
Your first answer in your AI client