AWARDAakaar AI is a Technology Innovation Award Finalist in the 2026 Amazon Ads Partner AwardsRead more →

AI Assistant

An analyst you can talk to. And one that can act.

The assistant connects directly to your Amazon data, including Brand Analytics, SP-API and the Ads API. Ask in plain language, get answers from live data, run audits, and take actions: update listings, create campaigns, adjust bids and budgets. Every action waits for your approval.

Aakaar AI Assistant · connected to your account
You
Which of my products lost money last week, and why?
A
Three ASINs were unprofitable after ad spend, FBA fees and COGS. All three share one cause: bids held during low-conversion hours.
ASINAd spendNet profitCause
B07Q…$1,240−$312Tue/Wed 1am to 6am spend
B08K…$860−$148Broad match bleeding 41 terms
B09M…$530−$97Top of Search multiplier +90%
Suggested: apply the Day-Parting Agent to B07Q… and negate 41 terms. Review and approve?

What you can ask

Start with a question. End with a change.

The prompts the assistant suggests on day one.

"What is my account health right now?"
"Audit my account performance and tell me what needs attention."
"Am I profitable this month, and which products are dragging me down?"
"Show me my top campaigns by revenue this month."
"Create a Sponsored Products campaign for my best-selling ASIN."
"Update the bids on my top-performing keywords."
"Fix the title and bullets on this listing."
"Which ASINs will stock out in the next 14 days?"

Actions, with approval

Every write shows up as a card you approve or deny.

Reads are free-form. When the assistant wants to change something, campaign, bid, budget, listing, it proposes the exact call first. You approve, it runs, and the result is logged.

Campaign management: create, update, pause and resume campaigns, ad groups and targets
Bid and budget updates on the keywords and campaigns you name
Product listing updates: title, bullets, description, search terms
Reporting, account management and SP-API workflows in the same chat
Proposed action · awaiting approvaltool call
update_campaign_budgetSP · Tea Tree Balm · Exact
Daily budget$40 to $55
ReasonACoS 18% vs 25% target, budget capped 4 of 7 days
ApproveDeny
The card shows the tool, the arguments and the reasoning. Nothing runs until you approve.
Rules created in chatAds Agents · rules and feedback
Bidding · max bid cap$2.40 when ACoS above 30%
Day parting · multipliers0.7 between 1am and 6am
Placement · Top of Search+30% on branded campaigns
Negatives · protected terms12 terms never negated
Campaign pause and resumeweekends off, Mon 6am on
Rules show as Active, Inactive or Awaiting Review, with execution history and undo.

Teach the agents

Say it once. The agents follow it every run.

A second tool in the same chat configures the agents. Describe a rule in plain English, bid caps by ACoS target, day parting multipliers, Top of Search modifiers, protected terms, and it becomes a rule the agents respect. Mention an agent with @ to talk to it directly.

Turn a rejected AI action into a rule from the rejection dialog
Campaign pause and resume schedules by day and time
Execution history per rule, undo approval, awaiting-review status

How it works

Ask, see the data, approve the change.

You ask"Why did sales drop?"Context pulledads, stock, rank, historyAnswer with sourcesstockout −$4.1K, rank −$1.6KSuggested actionstock-aware pause, price alertYou approverule created, guardrails applyTHE OUTCOME OF THE RULE SHOWS UP IN THE NEXT ANSWER
Prefer Claude or ChatGPT?The same assistant, the same data and the same approval-gated actions, through the Aakaar MCP.
ClaudeChatGPTSee the MCP
Technology Innovation Award Finalist 2026, Amazon Ads Partner Awards
amazonSelling Partner AppstoreSoftware Partner
Amazon Ads Verified Partner
100M+in annual Amazon ad sales optimized
5.0 on G2
Trusted by leading brands and agencies worldwide
Tech2GlobeChamuelBlack & White TowelsFuelBBPhoozyAll Flooring Now

Customer stories

Published numbers from real accounts.

+34%total sales

"Aakaar AI Agents helped us move faster by making thousands of precise ad optimizations while protecting profitability."

Sedrick Lee
Sedrick LeeBrand Owner, Chamuel Products
Chamuel Products
−57%TACoS

"We are now executing with a level of precision that would be impossible manually. Aakaar AI reclaimed our time and secured the profitability we needed to grow."

Tyler Ince
Tyler InceBrand Owner, Black & White Towels
Black & White Towels

Frequently asked questions

What data can the assistant see?

Your connected Amazon accounts: Ads API campaigns, targets and search terms, SP-API orders, inventory, fees and listings, and Brand Analytics top search terms and Search Query Performance. Plus the platform data: profitability, COGS, agent actions and rules.

Can it change things on Amazon?

Yes, with approval. It proposes the exact action as a card. You approve or deny. Approved actions run through the official APIs and are logged.

Is it the same as the MCP?

Same engine, two surfaces. The assistant lives in the platform. The MCP brings it into Claude or ChatGPT.

Can it make rules for the agents?

Yes. Switch to the rules and feedback tool, describe the rule, and it is created for the agent you name. Rules can wait for your review before they activate.

Ask your account a question today.

Connect, then type. First answer in minutes.

Account manager on every plan · monthly · 30-day Win-or-Free