AI PPC Agents
Amazon PPC, run end to end by agents you can question.
Specialist agents for bids, hours, placements, budget, harvesting, negatives, keyword research and full-funnel launches. They share one brain, so they never fight each other. Every change explained, and nothing reaches Amazon without your approval until you say otherwise.
Campaign Strategy Agent
Pick products, pick a goal, launch a full funnel.
The Campaign Strategy agent builds a complete Sponsored Products funnel for each product you choose: discovery campaigns to find keywords, performance campaigns to scale the winners, and always-on catch-alls underneath.
- DiscoveryAuto, broad
- PerformanceExact, branded
AI Actions
Every change the agents made, and why.
One queue for every proposed and applied action. Filter by agent, campaign, target or status. Approve or reject in bulk, undo an approval, leave a comment, or turn a rejection into a rule through the feedback chat.
The agents
Multiple agents, one brain.
Bids move overnight. Rankings reshuffle by morning. Rules only follow orders you already wrote. Agents act, explain, and learn. Each one owns a single lever, and all of them read the same margins, inventory and history, so they never fight each other.
Bidding Agent
Reviews every keyword each day and moves its bid toward your ACoS goal, inside limits you set. Reads conversion trend, spend velocity, stock cover and recent changes before it acts.
Day Parting Agent
Raises bids during the hours that convert and lowers them during the hours that do not. A 7 by 24 multiplier heatmap you can edit, with your own bounds and custom schedules per campaign.
Placement Agent
Adjusts bids by placement, backing Top of Search, Product Page or Rest of Search when they return. Caps on how far a placement modifier can move.
Budget Agent
Scores campaigns on 28-day performance and stock, then paces daily budget toward the best. A Sunday plan you approve, mid-week adjustments, and a monthly budget it never exceeds.
Keyword Harvesting Agent
Harvests converting search terms from discovery campaigns into the destination campaign and match type you map.
Negative Keywords Agent
Reads your search term report daily and judges how relevant each term is to what you sell, so an irrelevant term can be blocked before its numbers ever look bad.
Campaign Strategy Agent
Builds a full funnel for the products you pick: discovery, performance and catch-all campaigns, one ad group each, with budgets split to your daily number. Review the plan, then launch.
Keyword Research Agent
Ranks new targets from Search Query Performance, competitor ASINs and your own converting terms, so the funnel keeps getting fed with keywords worth bidding on.
Rules and guardrails
Your rules replace the agent. Your guardrails block it. Never the other way round.
Conditional rules are your own logic. Guardrails are boundaries the agent can never cross.
| Guardrail | What you set | How it behaves |
|---|---|---|
| Approval mode | Manual approval or automatic, per agent | Manual: nothing reaches Amazon until you approve it. Automatic: limits and pause rules still apply. |
| Account target ACoS and monthly ad budget | Set in AI preferences | The goal every agent works toward. If unset, a calculated target is used and shown to you. |
| Campaign target ACoS rules | Conditional rules on campaign metrics | Give a campaign its own ACoS target instead of the account goal. Evaluated on every run. |
| Min and max bid | Dollar floor and ceiling | Caps how far a bid can move. A guardrail always wins over the agent. |
| Pause bid changes | Pause increases, decreases, or both | Blocks bid changes while the condition holds. Useful in launches and stockouts. |
| Placement caps | Modifier limits, 0 to 900% | Floor and ceiling on Top of Search, Product Page and Rest of Search adjustments. |
| Day parting bounds | Multipliers between 0.01 and 1.99 | Bounds apply to AI suggestions and manual edits. Custom schedules override the AI. |
| Protected search terms | A list the negatives agent never touches | Plus built-in protections: brand terms, anything that has made a sale, active targets in the same ad group, hero keywords on an out-of-stock product. |
| Conditional rules | If this, then that | Scoped to campaigns, ad groups, targets and match types, with start and end dates. Budget rules can run hourly, daily, weekly or monthly. |
Two approval modes, per agent
Customer stories
Published numbers from real accounts.
"Aakaar AI Agents helped us move faster by making thousands of precise ad optimizations while protecting profitability."
"We are now executing with a level of precision that would be impossible manually. Aakaar AI reclaimed our time and secured the profitability we needed to grow."
Frequently asked questions
What is Amazon PPC automation with AI agents?
Software that observes your account, decides from full context and acts, instead of waiting for a rule to fire. Specialist agents for every PPC lever, written reasoning on every action, and human approval until you choose automatic.
Which ad types?
Sponsored Products, Sponsored Brands and Sponsored Display. Sponsored TV data is synced for reporting. DSP is available through AI-Native Services.
Can I set my own target ACoS or TACoS?
Yes. An account target ACoS in AI preferences, and campaign-level targets through Target ACoS rules that give a campaign its own goal.
What happens if an agent is wrong?
In manual approval nothing changes until you say yes, and unreviewed decisions expire. Approved actions can be undone before they run. Rejections can be turned into rules so the agent learns.
How does the Campaign Strategy agent set budgets?
You set a daily budget per product and a goal. The plan shows the real daily ceiling, including the always-on catch-all campaigns, and the Budget Engine allocates across campaign types after launch.
How fast are results?
Sync in 24 to 48 hours, wasted spend found in week one, ACoS movement inside 30 days. Backed by the 30-day money-back guarantee.
Put the PPC agents on three campaigns this week.
Manual approval, next to what you run today.