Privacy Policy

1. Introduction

Aakaar AI, Inc. (“Aakaar AI,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website; use our software platform, AI agents, AI assistant, Model Context Protocol (“MCP”) server, skills, integrations, or managed services; or otherwise interact with us (collectively, the “Service”).

Who this Policy covers. This Policy applies to visitors to our website, people who sign up for, use, or are invited to the Service, and prospective customers and other contacts who communicate with us, for example through demos, events, webinars, or email.

Related terms. This Policy should be read together with our Terms of Use and any Order Form between you and Aakaar AI. Capitalized terms not defined here, such as “Marketplace” and “Order Form,” have the meanings given in our Terms of Use.

Business customer data. Much of the data in the Service is business data from connected Marketplace accounts, such as advertising, sales, and catalog data. Where that data contains personal information and we process it on behalf of a business customer, we act as that customer’s service provider or processor under our agreement with them, and the customer’s own privacy notice governs its practices. Requests about that data should be directed to the customer.

Marketplace data. We handle data obtained from Amazon, Walmart, and other Marketplaces in accordance with this Policy and the applicable Marketplace’s developer and data protection policies. Where a Marketplace policy is stricter than this Policy, we follow the Marketplace policy.

By using the Service, you acknowledge that you have read this Policy. If you do not agree with it, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

• Account information: your name, email address, company name, role, and other contact details needed to create and manage your account, and the same details for Authorized Users you invite.
• Marketplace account connections: when you connect a Marketplace account, such as Amazon Seller Central, Vendor Central, or Amazon Ads, or (when supported) Walmart Marketplace or Walmart Connect, you authorize us to access data from and, where you enable it, take actions in that account through the Marketplace’s APIs, as described in Section 3.
• Payment information: billing details needed to process payment for paid plans. Card information is processed by our payment processors and is not stored on our servers.
• Business and product information: information you provide to configure the Service, such as cost of goods, margin targets, brand guidelines, guardrails, bid limits, rules, approvals and rejections of proposed actions, and images, documents, or other content you upload.
• AI assistant, MCP, and skill inputs: prompts, questions, instructions, and other content you submit to our AI assistant or through our MCP server or skills from third-party AI tools such as Claude or ChatGPT, and the outputs we generate in response.
• Communications: information you provide when you contact us for support, respond to surveys, book or attend a demo, or otherwise communicate with us.
• Calls and meetings: when you join a demo, onboarding, or account review call with us, we may record and transcribe the call and generate notes from it, with notice to participants and consent where required by law.
• Events and webinars: contact and business details you share when you register for or attend a webinar, conference, or trade show where we participate, including when you allow your badge to be scanned at our booth.

2.2 Information Collected Automatically

• Usage data: how you interact with the Service and our website, including pages visited, features used, time spent, clicks, and actions taken.
• Device information: IP address, browser type, operating system, device identifiers, and approximate location derived from your IP address.
• Cookies and similar technologies: see Section 8.
• Email engagement: whether you open our emails or click links in them, using standard tracking pixels and links.

2.3 Analytics and Advertising Tools

We use the following tools on our website and in the Service. Each may collect online identifiers (such as IP address and cookie identifiers) and usage information:

• Google Analytics to measure site and product usage. You can opt out using the Google Analytics Opt-Out Browser Add-On at https://tools.google.com/dlpage/gaoptout. See Google’s privacy policy for more information.
• Microsoft Clarity to understand how visitors use our website through behavioral metrics, heatmaps, and session replay.
• Microsoft Advertising to measure and deliver our advertising, including on other websites.

We use this information for site optimization, product improvement, fraud and security purposes, and advertising. For more information about how Microsoft collects and uses data, see the Microsoft Privacy Statement. You can manage these tools as described in Sections 8 and 9.

2.4 Marketplace Data

When you authorize us to access a Marketplace account, we may collect, depending on the permissions you grant:

• Advertising data: campaign metrics, costs, impressions, clicks, conversions, and other advertising performance data, including for Amazon DSP and (when supported) Walmart Connect.
• Keyword and search term data: keywords, search terms, and their performance for your products.
• Campaign settings: campaign structures, targeting, bids, and budgets.
• Brand analytics data: if you grant permission, Amazon Brand Analytics data available to your account, such as search term data, market basket analysis, aggregated demographic information, and other brand performance metrics.
• Amazon Marketing Cloud: if you connect Amazon Marketing Cloud, we run queries inside Amazon’s clean room environment and receive only aggregated results that Amazon permits. Audiences we create for you are built and stored within Amazon’s systems, and we do not receive the identities of individual shoppers.
• Sales, inventory, and financial data: sales, orders, returns, refunds, settlements, Marketplace fees, storage costs, inventory on hand and inbound, and related product-level data used to estimate profitability and inventory needs.
• Listing and catalog data: product titles, bullet points, descriptions, backend search terms, images, ASINs or item IDs, and other catalog information.
• Account health and promotions data: account health metrics, policy notices, and coupons, deals, and other promotions.

We do not request access to Marketplace customers’ personally identifiable information (such as buyer names, addresses, or contact details) and do not use any such information except as strictly necessary to provide the Service and as permitted by the Marketplace’s policies. We do not collect payment card data from your Marketplace accounts.

2.5 Information from Other Sources

We may receive information about you from:

• Marketplaces, such as Amazon and Walmart;
• third-party AI platforms you connect through our MCP server or skills;
• payment processors;
• an agency or brand that invites you to the Service or connects an account you are associated with;
• event and webinar organizers and co-sponsors;
• business contact data providers and professional networking sites, which provide work contact details such as name, title, company, and business email;
• marketing and analytics partners;
• publicly available sources and licensed market data providers (such as competitor listings and category data); and
• where you use our managed services, other platforms you give us access to, such as Google Ads or TikTok Shop.

3. Marketplace Data Access and Use

3.1 Authorization

Access to your Marketplace data requires your explicit authorization through the Marketplace’s official authorization process. You control what we can access through the permissions you grant, and you may modify or revoke this authorization at any time.

3.2 Actions Taken on Your Marketplace Accounts

Depending on the features you enable, the Service may modify your Marketplace accounts, including by adjusting bids, budgets, placements, keywords, and campaigns and by publishing listing content and images. AI agents start in manual approval mode, and changes are not submitted until you approve them, unless you switch an agent to automatic operation, in which case it acts within the rules and limits you configure. If you use our managed services, our team may approve and submit changes on your behalf within the scope agreed in your Order Form.

3.3 How We Use Marketplace Data

We use Marketplace data in accordance with each Marketplace’s developer agreements and policies, including Amazon’s Selling Partner API and Amazon Ads API terms, Acceptable Use Policy, and Data Protection Policy, and Walmart’s developer and API policies, and solely to:

• provide analytics, insights, and recommendations for your business on that Marketplace;
• analyze and optimize your advertising and brand performance;
• carry out actions you approve or authorize; and
• enable the features and functionality of the Service.

3.4 Brand Analytics and Restricted Data

When you authorize access to Amazon Brand Analytics, Amazon Marketing Cloud, or similar restricted data programs, we access that data in compliance with the applicable program terms, keep it confidential, use it solely to provide insights about your brand’s performance to you, and protect it with appropriate security measures.

4. How We Use Information

4.1 Providing and Improving the Service

• Delivering the features and functionality you request, including actions you approve or authorize
• Analyzing and optimizing your Marketplace advertising and listing performance
• Generating insights, recommendations, content, and reports
• Delivering managed services, onboarding, and account reviews
• Developing new features and enhancing existing ones
• Troubleshooting issues and providing technical support

4.2 Communications and Marketing

• Responding to your inquiries and support requests
• Sending service-related announcements and updates
• Providing information about new features or services
• Sending marketing communications, subject to your preferences
• Following up after demos, events, and webinars, and managing our sales relationship with you
• Measuring and improving our advertising and marketing

4.3 Security and Compliance

• Protecting the security and integrity of the Service
• Preventing fraud and unauthorized access
• Enforcing our Terms of Use
• Complying with legal obligations and Marketplace requirements

4.4 Analytics and Research

• Understanding how users interact with the Service
• Analyzing usage patterns to improve user experience
• Conducting research to enhance our algorithms and models, using data in a manner consistent with your agreement with us and applicable Marketplace policies; we do not use your Marketplace data or confidential business data to train general-purpose AI models made available to other customers
• Creating aggregated, de-identified datasets for internal research

4.5 AI Features and Automated Processing

The Service uses artificial intelligence, including third-party large language models, to analyze data, generate recommendations, content, and images, and, where you enable it, take actions on your accounts. AI-generated outputs may be inaccurate or incomplete, and you should review them before relying on them. The Service learns from your approvals, rejections, rules, and settings to tailor recommendations for your account. Our automated processing concerns business advertising and merchandising decisions and is not used to make decisions that produce legal or similarly significant effects concerning individuals.

5. How We Share Information

We do not sell your personal information or your Marketplace data for money.

5.1 Service Providers

We share information with service providers who help us operate our business and deliver the Service, such as:

• cloud hosting and database providers;
• AI and large language model providers that power our AI features;
• payment processors;
• customer relationship management, email, and marketing automation providers;
• meeting, call recording, transcription, and collaboration tools;
• customer support platforms; and
• analytics and advertising partners, such as Google and Microsoft.

These providers are contractually required to use your information only to provide services to us and not for their own purposes, except for the analytics and advertising partners described in Section 2.3, which may also use data under their own privacy policies. They do not have access to Marketplace data beyond what is necessary to perform their functions.

5.2 Marketplaces

When you approve or authorize actions, we send the related data, such as bids, budgets, and listing content, to the relevant Marketplace through its APIs.

5.3 Agencies, Brands, and Your Team

Information in an account is visible to that account’s Authorized Users. If an agency manages your Marketplace account through the Service, or you manage a client’s account as an agency, account data and outputs are shared between the agency and the account owner as you have arranged.

5.4 Third-Party AI Platforms and Integrations

If you connect the Service to a third-party AI platform (such as Claude or ChatGPT) through our MCP server or skills, or to other third-party tools, we share your Marketplace data and other information with that platform at your direction. The third party’s handling of that information is governed by its own terms and privacy policy, and we are not responsible for its practices.

5.5 Legal Requirements

We may disclose information when we believe in good faith that disclosure is required by law or in response to valid requests by public authorities (such as court orders, subpoenas, or government demands), or is necessary to protect the rights, property, or safety of Aakaar AI, our users, or others, to enforce our agreements, or to investigate fraud or security issues. Where legally permitted and practicable, we will notify you of such disclosures.

5.6 Business Transfers

If Aakaar AI is involved in or is evaluating a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of its assets, your information may be disclosed to the counterparties and their advisors and transferred as part of that transaction, subject to applicable law and Marketplace policies. Any successor will remain bound by the commitments in this Policy for the information transferred.

5.7 Professional Advisors and Consent

We may share information with our lawyers, accountants, auditors, and insurers under confidentiality obligations. We may also share information with other third parties when you explicitly consent.

5.8 Aggregated Data

We may share aggregated, de-identified information that cannot reasonably be used to identify you, your brands, or your products. For example, we might publish general trends about Marketplace advertising performance without identifying specific accounts.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• encryption of data in transit and at rest;
• secure access controls and authentication mechanisms;
• regular security assessments and vulnerability testing;
• employee training on data security and privacy; and
• access restricted to authorized personnel on a need-to-know basis, with role-based access controls, monitoring, and regular review of access privileges.

We follow each Marketplace’s data protection requirements and apply additional safeguards to restricted data such as Brand Analytics and Amazon Marketing Cloud results.

Security incidents. If a security incident affects your personal information or Marketplace data, we will notify you, the relevant Marketplace, and authorities as required by applicable law and our Marketplace agreements. If you believe your account has been compromised, contact us immediately at support@aakaarai.com.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

7. Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this Privacy Policy.

7.1 Account Information

We retain your account information for as long as your account is active or as needed to provide you with the Service. If you delete your account, we will delete or de-identify your personal information within a reasonable period, except where retention is required by law or reasonably necessary for legitimate business purposes, such as resolving disputes, enforcing our agreements, security, and backups.

7.2 Marketplace Data

We maintain access to your Marketplace data only as long as you authorize us to do so. We process this data as needed to provide the Service and may retain derived analytical results to provide historical comparisons. When you revoke authorization or close your account, we will delete or de-identify Marketplace data within the timeframes required by the applicable Marketplace’s policies, except where retention is required by law.

7.3 Payment Information

We retain payment and transaction records as required for accounting, tax, and legal purposes, typically for 7 years or as required by applicable financial regulations.

7.4 Usage Data

We retain usage data for a reasonable period to support our legitimate business interests, such as improving the Service and understanding user behavior.

7.5 Call Recordings and Prospect Data

We retain call recordings, transcripts, and prospect and marketing contact data for as long as reasonably necessary for the purposes described in this Privacy Policy, such as supporting your account and managing our business relationship with you.

8. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit websites. We and our partners use cookies, pixels, session replay scripts, and similar technologies for these purposes:

• Essential: required for the Service to work, such as keeping you logged in and protecting against fraud.
• Preferences and functionality: remembering your settings and enabling enhanced features.
• Analytics: understanding how people use our website and the Service, including through Google Analytics and Microsoft Clarity.
• Advertising: measuring and delivering our advertising, including on other websites, through partners such as Microsoft Advertising.

Your choices. You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, if you block essential cookies, some parts of the Service may not function properly.

Do Not Track. We do not currently respond to “Do Not Track” signals.

9. Your Rights and Choices

9.1 Rights Available to You

Depending on where you live, you may have the right to:

• access the personal information we hold about you and receive a portable copy;
• correct inaccurate or incomplete information;
• delete your personal information, subject to legal exceptions;
• restrict or object to certain processing; and
• opt out of marketing emails at any time using the unsubscribe link or by contacting us.

9.2 Marketplace Access

You can revoke our access to any Marketplace account at any time through that Marketplace’s settings, such as Amazon Seller Central, Vendor Central, the Amazon Ads console, or (when supported) Walmart Seller Center, or by contacting us.

9.3 Additional Rights for U.S. State Residents

If you live in California or another U.S. state with a comprehensive privacy law, you may have the right to: (a) know the categories and specific pieces of personal information we have collected, the categories of sources, the purposes for collection, and the categories of third parties to whom we disclose it; (b) delete or correct your personal information; (c) obtain a portable copy; (d) opt out of the sale or sharing of personal information, targeted advertising, and certain profiling; and (e) not receive discriminatory treatment for exercising these rights.

In the preceding 12 months, we may have collected identifiers, commercial information, internet or other network activity information, professional information, audio or electronic information (such as call recordings), and inferences drawn from the foregoing, from the sources and for the purposes described in this Privacy Policy.

We do not collect or use sensitive personal information for purposes that give rise to a right to limit its use. We do not have actual knowledge that we sell or share personal information of consumers under 16.

Authorized agents and appeals. You may use an authorized agent to submit a request; we may require proof of the agent’s authority and verification of your identity. If we decline your request, you may appeal by contacting us with the subject line “Privacy Request Appeal,” and we will respond within the timeframe required by law.

California “Shine the Light.” California residents may request information about our disclosure of personal information to third parties for their own direct marketing purposes. We do not make such disclosures.

9.4 Additional Information for EEA, UK, and Swiss Users

If you are in the European Economic Area, United Kingdom, or Switzerland, we process your personal information on these legal bases: performance of our contract with you; our legitimate interests in providing, securing, improving, and marketing the Service; compliance with legal obligations; and your consent, which you may withdraw at any time. You also have the right to lodge a complaint with your local data protection authority.

9.5 How to Exercise Your Rights

Email support@aakaarai.com with your request and the email address associated with your account. We will verify your identity before fulfilling your request and respond within the timeframes required by law. Rights may be subject to legal exceptions, and we may deny requests we cannot verify or that are manifestly unfounded or excessive. If your information is in the Service because a business customer (such as your employer or an agency) uploaded or connected it, we may refer your request to that customer.

10. International Data Transfers

Aakaar AI is based in the United States, and our primary infrastructure is located in the United States. Your information may be transferred to and processed in the United States and other countries where we or our service providers operate, including India, where members of our team are located. These countries may have different data protection laws than yours.

When we transfer personal information across borders, we use appropriate safeguards, such as standard contractual clauses, and require our service providers to maintain adequate data protection measures.

11. Children’s Privacy

The Service is a business service not intended for anyone under 18. We do not knowingly collect personal information from anyone under 18. If we learn that we have, we will take steps to delete that information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, the Service, or legal requirements. We will notify you of changes by posting the updated Privacy Policy on our website with a new “Last Updated” date.

For material changes, we will also notify you through the Service or via email before the changes take effect and, where required by applicable law, obtain your consent. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

Your continued use of the Service after changes to this Privacy Policy become effective constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or our data practices, please contact us:

Email: support@aakaarai.com

Mailing address:

Aakaar AI, Inc.
490 Post St, Suite 500-2315
San Francisco, CA 94102
United States