Privacy Policy

1. Introduction

Aakaar AI ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and services (collectively, the "Service").
By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described here, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when using our Service:

• Account Information: When you register, we collect your name, email address, company name (if applicable), and other contact details necessary to create and manage your account.
• Amazon Account Connection: When you connect your Amazon seller account, you authorize us to access certain data from your Amazon account via Amazon's APIs, as described in Section 3 below.
• Payment Information: If you subscribe to a paid plan, we collect billing information necessary to process your payment. Credit card information is processed by secure payment processors and is not stored on our servers.
• Communications: We collect information you provide when you contact us for support, respond to surveys, or communicate with us in any way.

2.2 Information Collected Automatically

When you use our Service, we may automatically collect certain information:

• Usage Data: Information about how you interact with our Service, including pages visited, features used, time spent on the platform, clicks, and actions taken.
• Device Information: Technical data about your device, including IP address, browser type, operating system, and device identifiers.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information about your browsing activities. See Section 8 for more details.
• Google Analytics: We use Google Analytics to monitor site performance and user behavior. Data collected is anonymized and used solely to improve user experience. We do not collect personally identifiable information.

2.3 Amazon Data

When you authorize Aakaar AI to access your Amazon account, we collect:

• Advertising Data: Campaign metrics, costs, impressions, clicks, conversions, and other advertising performance data.
• Keyword and Search Term Data: Information about keywords, search terms, and their performance in relation to your products.
• Campaign Settings: Information about your campaign structures, targeting options, bids, and budgets.
• Brand Analytics Data: If you grant permission, we access Amazon Brand Analytics data available to your account, such as search term data, market basket analysis, demographic information, and other brand performance metrics.

We do not collect customer personal information, order details (beyond advertising attribution), or payment data from your Amazon account.

2.4 Microsoft Clarity and Microsoft Advertising

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

3. Amazon Data Access and Use

3.1 Authorization Process
Access to your Amazon data requires your explicit authorization. When you authorize Aakaar AI to access your Amazon account through Amazon's official authentication process, you control what data Aakaar AI can access based on the permissions you grant. This authorization is as permitted by you and can be modified or revoked at your discretion.

3.2 Use of Amazon Data

We use your Amazon data in accordance with Amazon's API Terms of Service and solely to:

• Provide analytics and insights for your Amazon business
• Help optimize your brand performance on Amazon
• Analyze your advertising performance and identify opportunities
• Enable the features and functionality of our Service

3.3 Brand Analytics Data

When you authorize access to Amazon Brand Analytics:

• We access this data in compliance with Amazon's Brand Analytics Terms of Service
• We maintain the confidentiality of this data
• We use it solely to provide insights about your brand's performance
• We implement appropriate security measures to protect this sensitive data

3.4 Data Processing and Security

We process your Amazon data securely in compliance with industry standards:

• We analyze your data to generate insights, trends, and recommendations
• We process information to provide valuable analytics for your business
• We implement technical measures for maintaining the confidentiality of your Amazon data

Our approach focuses on delivering value while protecting your information. We use terms like analyze, process, and provide insights to describe our core activities without unnecessarily detailing specific technical processing methods.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Delivering the features and functionality you request
• Analyzing and optimizing your Amazon advertising performance
• Generating insights, recommendations, and reports
• Developing new features and enhancing existing ones
• Troubleshooting issues and providing technical support

• Responding to your inquiries and support requests
• Sending service-related announcements and updates
• Providing information about new features or services
• Sending marketing communications (subject to your preferences)

• Protecting the security and integrity of our Service
• Preventing fraud and unauthorized access
• Enforcing our Terms and Conditions
• Complying with legal obligations

• Understanding how users interact with our Service
• Analyzing usage patterns to improve user experience
• Conducting research to enhance our algorithms and models
• Creating aggregated, anonymized datasets for internal research

5. How We Share Your Information

We respect your privacy and are committed to protecting your information. We do not sell your personal information or your Amazon data to third parties.

We may share your information in the following limited circumstances:

We may share information with trusted third-party service providers who help us operate our business and deliver the Service, such as:

• Cloud hosting providers
• Payment processors
• Email service providers
• Customer support platforms

These providers are contractually obligated to use your information only to provide services to us and not for their own purposes. They do not have access to your Amazon data beyond what is necessary to perform their functions.

We may disclose information when required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government demands). We will notify you of such disclosures when legally permitted to do so.

If Aakaar AI is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your information and provide choices regarding your information.

We may share your information with third parties when you explicitly consent to such sharing.

We may share aggregated, anonymized information that cannot reasonably be used to identify you. For example, we might share general trends about Amazon advertising performance without identifying specific accounts.

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption of data in transit and at rest
• Secure access controls and authentication mechanisms
• Regular security assessments and vulnerability testing
• Employee training on data security and privacy

• Access to your data is restricted to authorized personnel on a need-to-know basis
• We implement role-based access controls and monitoring
• We regularly review access privileges and update them as needed

• We take special care with your Amazon data:
• We follow Amazon's data protection requirements
• We implement additional security measures for sensitive data like Brand Analytics
• We process data in secure environments with appropriate controls

In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law.

7. Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

We retain your account information for as long as your account is active or as needed to provide you with the Service. If you delete your account, we will delete or anonymize your personal information within 30 days, except as required by law or for legitimate business purposes.

We maintain access to your Amazon data only as long as you authorize us to do so. We process this data as needed to provide the Service and may retain derived analytical results to provide historical comparisons.

We retain payment and transaction records as required for accounting, tax, and legal purposes, typically for 7 years or as required by applicable financial regulations.

We retain usage data for a reasonable period to support our legitimate business interests, such as improving the Service and understanding user behavior.

8. Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and improve your browsing experience.

We use cookies and similar technologies for the following purposes:

• Essential Cookies: Required for the Service to function properly, such as maintaining your login session.
• Preference Cookies: Remember your settings and preferences for a better experience.
• Analytics Cookies: Help us understand how users interact with our Service so we can improve it.
• Functionality Cookies: Enable enhanced features and personalization.

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, if you block essential cookies, some parts of the Service may not function properly.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

You have the right to access the personal information we hold about you and to receive a copy of this information in a structured, commonly used format.

You can request correction of your personal information if it is inaccurate or incomplete.

You can request deletion of your personal information in certain circumstances. When you delete your account, we will delete or anonymize your personal information, subject to our legitimate business needs and legal obligations.

You may have the right to restrict or object to certain processing of your personal information.

You can opt out of marketing communications by following the unsubscribe instructions in our emails or by contacting us.

You control what data Aakaar AI can access through the permissions you grant. You can revoke access at any time through your Amazon Seller Central account or by contacting us. We respect your control over your data and will promptly honor any changes to your access preferences.

To exercise any of these rights, please contact us using the information in Section 13. We may need to verify your identity before fulfilling your request.

Aakaar AI may operate globally, which means your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws.

When we transfer personal information across borders, we take steps to ensure adequate protection:

• Using data centers in jurisdictions with strong data protection laws
• Implementing appropriate safeguards, such as standard contractual clauses
• Ensuring service providers maintain adequate data protection measures

11. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete that information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of significant changes by posting the updated Privacy Policy on our website with a new "Last Updated" date.

For material changes, we may also notify you through the Service or via email. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

Your continued use of the Service after changes to this Privacy Policy becomes effective constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Address: California, CA, United States