Reporting & Profitability
Profit-level reporting, with the why behind every number.
ASIN-level P&L that joins ad spend, Amazon fees, fulfillment, storage, refunds and COGS. Deep-dive reports on ads and the whole account. And a record of what the agents changed and what happened next.
Profitability
Net profit per ASIN, not just sales.
Health badges on every metric: Healthy, Monitor, Action Needed.
| ASIN | Sales | Units | Ad spend | Fees | Refunds | Storage | COGS | Net profit | Margin |
|---|---|---|---|---|---|---|---|---|---|
| B0BFZ… | $21,582 | 160 | $4,120 | $3,240 | $430 | $212 | $6,470 | $7,110 | 32.9% |
| B07SR… | $4,091 | 82 | $310 | $690 | $60 | $48 | $1,230 | $1,753 | 42.8% |
| B0DRS… | $2,410 | 61 | $880 | $410 | $95 | $36 | $720 | $269 | 11.2% |
| B0CKW… | $1,860 | 44 | $1,120 | $330 | $120 | $118 | $560 | −$388 | −20.9% |
Example values. The real table adds promos, total inventory cost and low inventory fees per ASIN, with COGS editable inline.
COGS and fees
Margin-aware means COGS-aware.
Load cost of goods per SKU inline or in bulk, keep a dated history so old months stay accurate, and let every agent decision check itself against margin.
Reports library
Deep-dive reports, generated on demand.
Each report is generated section by section from live data, saved with history, and can be renamed or refreshed.
Ads Performance Deep Dive
Sponsored Ads broken down by campaign type, search term type, keyword and placement. ROAS distribution by performance tier, zero-sales keywords, top-performing search terms. Shows what drives results and where spend is wasted.
Account Deep Dive
Section by section: top metrics, trends, search funnel with Brand Analytics, critical inventory, wins and concerns. Sections process progressively so the first ones are readable while the rest generate.
Profitability Report
Net sales, net profit, TACoS and refunds. The main profit factors, Amazon fees, fulfillment and storage costs, reimbursements and advertising spend, at account and ASIN level.
Brand Analytics
The search funnel, joined to your ads.
Impressions to clicks to cart adds to purchases, per ASIN, with repeat purchase, from weekly Brand Analytics reports.
Customer stories
Published numbers from real accounts.
"Aakaar AI Agents helped us move faster by making thousands of precise ad optimizations while protecting profitability."
"We are now executing with a level of precision that would be impossible manually. Aakaar AI reclaimed our time and secured the profitability we needed to grow."
Frequently asked questions
How is net profit calculated?
Sales minus refunds, promotions, Amazon referral and FBA fees, storage and long-term storage charges, low inventory fees, advertising spend and COGS. COGS comes from what you load per SKU, with dated history.
Can I see profitability per ASIN?
Yes. The ASIN table shows sales, units, ad spend, fees, refunds, promos, inventory cost, low inventory fees, COGS, net profit and margin, sortable so the worst performers surface first.
How do the deep-dive reports work?
Pick a report, choose the period, and it generates section by section from live data. Reports are saved with history so you can compare runs, rename them and refresh them.
Is Brand Analytics included?
Yes. Top search terms and Search Query Performance sync weekly, monthly and quarterly, and feed the account deep dive, keyword research and listing content.
Can I get the data out?
Products export to Excel with child ASINs and SKUs, campaigns export to CSV, and everything is queryable from Claude or ChatGPT through the MCP.
See your true margin per ASIN.
Load COGS once. The agents check every decision against it.