About the brand
Black & White Towels is a premium, eco-conscious travel towel brand in a competitive category. As the brand grew, the team needed better efficiency without increasing their day-to-day workload.
"We are now executing with a level of precision that would be impossible manually. Aakaar AI reclaimed our time and secured the profitability we needed to grow."
Impact
What changed, in numbers.
Dropped to 11.62% in 21 days while growing sales by 34%.
Agents executed 600 automated bid actions and negated 20 irrelevant queries.
The Negative Agent reviewed 500+ search terms to cut low-intent traffic before it drained the budget.
Automated workflows replaced repetitive manual optimization cycles.
The challenge
The high cost of reactive execution
Manual processes were too slow and time-consuming to support the deep data analysis needed for profitable decision-making.
Irrelevant or low-intent queries accumulated spend between manual review cycles, inflating TACoS without proportional sales impact.
Granular analysis was so labor-intensive that budget stayed tied to a narrow set of expensive targets.
By the time the team analyzed the data, market conditions had shifted and the budget was already lost.
The solution
An intelligent tool for efficient scaling
Optimization governed by a strict 25% target ACoS derived from COGS, with agents handling execution and every action documented.
A 25% target ACoS derived from COGS kept every action aligned with net profitability. The Listing Optimization Agent refined imagery and metadata before scaling, and a real-time inventory link paused ads for low-stock items.
The Bidding Agent executed over 600 actions shifting budget toward high-intent demand. The Negative Agent audited 500 search terms and blocked 20 irrelevant queries, while Placement and Dayparting Agents optimized multipliers for peak windows.
Every AI action included a trigger metric and reasoning report. A self-learning loop integrated human feedback to refine future actions.
The results
From defence to offence
In 21 days, Black & White Towels drove TACoS down to 11.62% while achieving 34% growth. The brand shifted from defensive cost-cutting to offensive expansion, free to test new markets and launch products with automated guardrails maintaining efficiency as they scale.
Start Your Success StoryMore stories
