About the brand
Chamuel Products is a family-owned wellness brand known for natural, therapeutic skincare, specifically their Tea Tree Balm. Operating in a crowded category, the team was already actively optimizing creatives, ads and inventory but faced a bottleneck in execution bandwidth as they tried to scale.
chamuelproducts.com"Aakaar AI Agents helped us move faster by making thousands of precise ad optimizations while protecting profitability."
Impact
What changed, in numbers.
Achieved 34% revenue growth in 60 days while nearly doubling Total ROAS (+97%).
Offloaded the heavy lifting of 5,016 granular changes to Aakaar AI, so the team could focus on strategy rather than execution.
The Dayparting Agent automatically identified and optimized 57 specific hour-blocks to capitalize on converting windows.
Detailed reasoning logs let the team validate thousands of decisions in minutes, replacing hours of manual analysis.
The challenge
Complexity outpaced bandwidth
The brand manager and team had a solid process in place, actively driving improvements in ads, creative assets and inventory management. As the account grew, the sheer volume of variables required to maintain efficiency created a bottleneck.
Adapting to dynamic market shifts, holiday trends and category changes required thousands of micro-adjustments the team did not have hours for.
While the team focused on creative testing, the daily grind of bid and placement optimization required constant monitoring so aggressive scaling did not erode profitability.
The time required to analyze data often meant adjustments were made after the trend had passed. They needed a tool that could turn data into action instantly.
The solution
An intelligent tool for efficient scaling
Aakaar AI let the team automate their existing strategy without losing control, executing the team's profitability rules at a scale and speed that was not possible before.
A 26% target TACoS anchored every automated action to net economics. A real-time inventory link now pauses spend on low-stock items.
The agents executed 4,396 updates to revive underperforming campaigns and push winning terms, while Dayparting cut spend in high-waste windows like Tuesday mornings and redeployed it at peak conversion times.
Every action came with detailed reasoning explaining exactly why a change was recommended, so the brand manager could review and approve complex decisions in seconds rather than hours.
The results
From maintenance to strategic expansion
In just 60 days, Chamuel Products achieved a 34% increase in total sales while nearly doubling ROAS (+97%). The deeper impact was the restoration of strategic bandwidth: with 5,016 precision actions handled by Aakaar AI, the team now focuses on creative testing and product expansion, confident the AI is handling the market 24/7.
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