About the brand
The account belonged to a premium lifestyle apparel brand operating across multiple EU marketplaces with an established presence in the UK and USA. In October the brand launched a new product range on Amazon USA. Tech2Globe was onboarded as the Amazon PPC growth partner, leveraging Aakaar AI to drive rapid scale while maintaining strict efficiency benchmarks.
"The AI managed precision optimization, helping us scale to $124K in 90 days while keeping ACoS profitable."
Impact
What changed, in numbers.
Total sales jumped from $31.2K in October to $122.0K in November (+291%), while ad sales grew 302%. Sales remained strong in December at $124.9K.
Sessions up 189% from October to November (21K to 61K), then a further 50% in December to 91K, without manual delays.
ACoS dropped from 28.0% to 14.6% in November (−48%) despite spend more than doubling.
Ad orders increased from 478 to 2,005 (+319%) in November and 2,275 in December. Ad attribution strengthened from 51% to 64%.
The challenge
The cold-start dilemma: scaling from zero with strict efficiency
Entering the highly competitive Amazon US marketplace with no brand awareness, no keyword indexing and no reviews.
No existing brand awareness or keyword indexing in the US.
Driving conversions on new ASINs that lacked ratings or reviews.
Rapid sales velocity from a $0 base while keeping ACoS significantly below 50%.
The solution
AI-driven precision at scale
Tech2Globe set the strategy; Aakaar AI was the engine that accelerated the timeline and enforced efficiency from day one.
Aggressive launch structure protecting the brand name and broad Auto campaigns for discovery, with a strict sub-50% ACoS guardrail enforced by the AI across all campaigns.
High-performing search terms moved into manual campaigns, competitor conquesting launched, and the AI micro-adjusted bids on thousands of data points daily through Smart Harvesting.
Continuous optimization rebalanced bids to lower ACoS from 28% to 14% without sacrificing visibility, letting the team move from spreadsheets to strategic oversight.
The results
From cold start to established brand
The brand achieved a 300% increase in total sales, from $31,204 to $124,911 within three months, while reducing ACoS by 14.38% (from 28.03% to 24.00%) and holding TACoS at a stable 15% by December.
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